If You’re Going to Flip …

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Saturday, several of my church buddies and I ran the Upper Gauley through Hurricane Ian’s rain in a private raft. The water was 58ºF. The air was 49ºF. The mist rising off the water and around each fold of the gorge made it feel like we were paddling through a scene from Jurassic Park. None of us wore GoPros. But it wasn’t just scenic. We got to pound and paddle our way through some wild water.

5 Business Lessons From a River at Flood Stage

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Then, I started thinking about the auction industry I serve. I don’t have enough fingers to count the times a client has tried a project I’ve wondered if they should’ve declined. Those are the times when I get this phone call or email: “Hey, I’ve got this auction. I’ve never sold one of these before. How would you market it?” They’re hoping I’ve helped another auction company sell something similar.

Jon Acuff and the Upper Tye River

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I don’t know that I felt courageous at any point on that river. Until my ungraceful exit, I just kept focusing on the frothy, incessant rapids. You could make the case that my adventure was cut short. I wouldn’t argue, but I left with both contentedness and determination to one day finish. I told Mark that I got what I came for: a story.

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