One of the things I’ve seen or heard people foregoing for Lent is social media. I can surely understand wanting to curtail an addiction to the likes and comments, favorites and retweets, shares and pins. If envy and comparison are temptations, abstinence from streams of others’ photos and videos could be a helpful detox.
The leftist podcasters’ conclusion surprisingly sounded the same as some of the memes I’m seeing from women of the religious right. “All women are beautiful. Love your body, no matter what it looks like.”
It’s repeated often, even though it can’t be true—just as it can’t be true that all men are handsome.
This episode illustrates the power of social media: the ability to engage your clients in conversation, the medium that can humanize your brand—and make your customers and friends want to introduce you to their customers and friends. It’s both schmoozing and feedback, both customer service and brand building, both grassroots initiatives and guerrilla marketing.
Listen to needs, themes, trends. And say something more than, “I’ve got something I want to sell you.”
Once you know who you are and embrace it, you’re better equipped to pursue your piece of the readership pie.