If I had a dollar for every time I saw or heard the words social media, my wife and I could go on an international vacation—and I don’t mean Canada. I’m sure the same holds true for you. Websites like Facebook and Twitter and YouTube are touted as marketing gold mines, the future of advertising, the magic answer for harvesting clients out of thin air.
This episode illustrates the power of social media: the ability to engage your clients in conversation, the medium that can humanize your brand—and make your customers and friends want to introduce you to their customers and friends. It’s both schmoozing and feedback, both customer service and brand building, both grassroots initiatives and guerrilla marketing.
Listen to needs, themes, trends. And say something more than, “I’ve got something I want to sell you.”