An Advertising Lesson from a Dead Skydiver
The auction industry has a similar stigma to that of the sport of parachuting. Both are seen as risky business to the uninitiated and inexperienced.
Why You and I Don't Trust Advertising
Deep down, though, we all distrust advertising to varying degrees. We wonder what the ad isn’t telling us, what it’s exaggerating, and why so much fine print is often needed. The advertising profession is seen as convincing people they (1) need something they don’t or (2) want more than they need.