Why "Shop Small" and "Buy Local" Send the Wrong Message
Local media should still celebrate local business culture. Municipalities should still offer financial and infrastructural incentives to businesses of all sizes—encouraging both local startups and organizations that are expanding or relocating. All of us who love our community should market the heck out of where we live and why we love it. We just need to save the charity for nonprofits and give our neighbors reasons why shopping local or shopping small is the no-brainer option that’s best for them.