A Social Media Lesson from Socks

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This episode illustrates the power of social media: the ability to engage your clients in conversation, the medium that can humanize your brand—and make your customers and friends want to introduce you to their customers and friends. It’s both schmoozing and feedback, both customer service and brand building, both grassroots initiatives and guerrilla marketing.

Jeans for Jesus

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At some point last autumn, I realized that my shorts were getting in the way. My dysfunctional, insecure psyche was liking the attention my shorts got me. Jacked—I know. When passing greetings revolved around my shorts, they couldn’t be about our guests or about Jesus.

Fine Print Evangelism

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Jesus left heaven to come to where we are. He didn’t rain post-dated business cards on us. He didn’t ask us to weed through insider jargon to understand he wants us more than he wants justice for our sin. The choice he offers is essentially an ultimatum, but he wants *so much* for us to reciprocate his movement toward us.

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